6 Key DAM Features in PIM That Marketers and Product Managers Love

“A picture is worth a thousand words.”

Marketing and product teams understand the power of visuals in delivering a compelling message. They also know that image inaccuracies can ruin that message, whether on a website or in an advertisement.

This is why managing digital assets is essential, especially for large global enterprises that store millions of pictures and share them with external users like agencies and subcontractors. Digital asset management (DAM) solutions make handling media libraries easier for everyone involved.

DAM systems offer myriads of features that are beneficial to marketers, designers, photographers, and product managers to ease their day-to-day business. Companies can start using DAM software in various ways. In fact, the market is projected to reach USD 8.5 billion by 2030, growing at a compound annual growth rate (CAGR) of 13.06%.

If your company sells physical products and needs a tool to manage digital assets, this guide will help you choose the right approach tailored to your organisation’s needs.

What is Digital Assets Management (DAM)?

Digital assets are media files in digital formats, such as images, videos, spreadsheets, PDFs, or technical documents, that legally belong to an organisation. Frequently, they find their usage in creative or marketing materials.

By implementing digital asset management (DAM) software, businesses can create a centralised library for their digital assets and control access within and outside the organisation. Over anything, a DAM system helps businesses maintain the quality of digital assets and ensures brand consistency.

8 Key Features of DAM in PIM That Marketers Love

According to a report from the Digital Marketing Blog, an impressive 97% of businesses implementing DAM have successfully reduced their content creation expenses by a staggering 10%. 

Some key features of digital asset management software that will make your teams work faster and boost overall productivity:

1) DAM Acts as a Centralised Repository:

A DAM system integrated with a Product Information Management (PIM) platform provides a centralised repository that serves as the single source of truth for all digital assets.

This centralised approach streamlines the workflow and ensures that everyone in your marketing team can quickly find and utilise the assets they need without hunting through multiple folders or systems. 

A unified repository enhances collaboration, maintains brand consistency, and significantly reduces the risk of using outdated or incorrect assets. This efficiency frees up valuable time, allowing marketers to focus on what they do best: creating compelling campaigns and driving engagement.

2) DAM Helps in Managing Metadata:

Managing metadata is a game-changer for marketers using a DAM system within a PIM platform. Metadata, the descriptive information about your digital assets, is crucial for organising, searching, and utilising these assets effectively. 

With a robust DAM system, marketers can effortlessly tag, categorise, and annotate assets, making them easily searchable and retrievable. This precise metadata management ensures that the right assets are at your fingertips when needed, boosting productivity and streamlining workflows.

It enhances consistency across campaigns, as everyone can access the same detailed and accurate information. By simplifying metadata management, marketers can focus more on creativity and strategy, confident that their assets are organised and accessible.

3) DAM Helps in File Conversion & Optimisation 

A Digital Asset Management system within a PIM platform excels at file conversion and optimisation, making marketers’ lives more straightforward. 

With just a few clicks, you can convert files into various formats to suit different marketing channels, whether resizing images for social media, compressing videos for faster loading times, or adjusting resolutions for print materials. This automatic conversion and optimisation ensure that all digital assets are always in the suitable format and quality, eliminating the hassle of manual adjustments and the risk of errors. 

A DAM system streamlines this process, saving time and ensuring that your brand’s content looks perfect everywhere it appears, enhancing the overall efficiency and effectiveness of your marketing efforts.

4) Easily Integrated with Another Module

One of the standout features of a DAM system within a PIM platform is its seamless integration with other modules. This easy integration means you can effortlessly connect your DAM with various tools and systems, such as content management systems (CMS), customer relationship management (CRM) platforms, and eCommerce solutions. According to Little Black Book, 39% of decision-makers identify siloed DAM systems as the top challenge in building cohesive customer experiences.

This interconnectedness allows for a smooth flow of information and assets across different parts of your marketing ecosystem, ensuring that everyone has access to the latest and most accurate resources. By simplifying workflows and enhancing collaboration, these integrations help marketers work more efficiently and effectively, focusing on creating impactful campaigns without getting bogged down by technical hassles.

5) Version Control & Updates

A DAM system within a PIM platform excels at version control and updates, making asset management easy. 

With version control, marketers can track changes, revert to previous versions, and ensure that the most current and accurate assets are always in use. This eliminates the confusion of working with outdated files and maintains consistency across all marketing materials. 

6) Easily Accessibility and Sharing

The system’s easy accessibility and sharing capabilities mean team members can access the assets they need from anywhere, anytime. 

Whether you’re collaborating with a remote team or sharing files with external partners, the DAM system ensures everyone has the right access. This enhances collaboration, speeds up workflows, and keeps your marketing efforts aligned and efficient.

End Note

From acting as a centralised repository and simplifying metadata management to enabling file conversion and optimisation, these features streamline workflows and enhance efficiency. Seamless integration with other modules ensures smooth operations across various tools, while robust version control and easy accessibility and sharing promote consistency and collaboration. 

These capabilities empower teams to manage digital assets more effectively, driving better marketing campaigns and product management outcomes. Embracing these DAM features within a PIM system is a strategic move that can significantly boost productivity, creativity, and overall success.